Mistakes Job Seekers Make Series: Resumes
- The most common problems I see with resumes:
- Too long. Longer than 2 pages; or it’s 2 pages with small font in an attempt to cram as much as possible in 2 pages.
- Too vague. Uses vague terms, doesn’t really tell the reader what position they’re after or leaves you guessing what they actually did.
- Says almost nothing. So brief it looks like they spent 5 minutes whipping it up. Suggests that either the applicant has nothing to offer, never really worked or is incapable of understanding their own assets.
- Doesn’t really tell the story. Talks about responsibilities, nothing about accomplishments.
- Selling Logically. You are selling yourself. You are trying to help the hiring manager solve a problem, which is that they have work that needs to be done. That work will help move the business forward in some manner. The logic you are appealing to with your resume is that they want to know the following things:
- Do you have the background that would suggest you can perform the job?
- Will you be able to perform in other areas of the business? I.e., can you either learn new things or have a depth to you that suggests you can work beyond this immediate scope of work?
- Are you a risk? Risk can vary. The hiring manager would like to think you will stay on board long enough for it to be worth hiring you.
- Selling Emotionally. Decisions to hire are like dating and marrying. Once the initial screening has taken place and they decide you might be worth serious consideration, the emotional part kicks in. As with any selling, there has to be a reason to consider buying in the first place (the logic), but the decision gets made at an emotional level. You are appealing to aspects like: avoiding pain – gaining pleasure – ease of doing things – solving a problem – being cool (ego) the list goes on. When you are appealing to the emotional side of the decision, they want to know the following:
- Will we like working with you?
- Does your history suggest you perform well and consistently?
- Will I/we work well with you?
- Do you have a good work ethic? Shared values?
- Use key words. If you are responding to a posting or a discussion, make sure you repeat some of the key words they use. Your resume will be found easier and will capture their attention.
- Emphasize. Don’t just list your responsibilities, but put size, shape and texture to them.
- Emphasize. Tell them about your accomplishments. They want to know you can deliver and just how well you work. Again, size, shape and texture by adding in things like volume, numbers, results, and commentary from higher ups, customers or peers.
- Weave your story. Who are you? What are you known for? Make that obvious in your resume. Don’t make the hiring manager work to figure out how great you are. They don’t have the time to do that. Answer their questions before they toss out your resume.
Posted: August 30th, 2010 under Career Change, Job Search.




Dear Dorothy,I've been working at an entry level position for about two years. For the last 6 months, I feel as if I have outgrown my job and don't see any room for growth. I enjoy my job and the people I work with, but I feel like I need to make the next move in my career. How should I move forward?

